Friday, March 7, 2008

Pulsar Mania- Awesome TV Commercial of Bajaj Pulsar

Mind blowing, superb, awesome, unbelievable ..... (other such adjectives).

Must watch.


Wish I could have done a few of those stunts

The video is aptly called Pulsar Mania. The video is the talk of the town and every body is discussing about it. All I get to hear is "have you seen that ad?", "wow", "awesome" and well also this "ads like this should be banned".

Well the last comment was by my mom for obvious reasons ;-)

In a country like ours where people see "KRISH" and jump from their buildings, anything can happen.

But again I would say hatts off to Bajaj and team.

Details about the video as uploaded by Dharam on youTube:-
Bajaj Pulsar has defined the performance bike category in India. Ever since its launch, Pulsar's communication too has always focused on building a distinct identity and attitude for the brand. After it's last "FreeBiking" campaign aired in April 2007, this new campaign is the most spectacular the brand has ever done. Tagged as "PulsarMania", the campaign demonstrates the Pulsar's power, aggression and grace in a never seen before manner. Shot in Cape Town, the stunt team comprises the best riders across the world including AC Farias (World No.2), Matte Griffin etc.

Client: Bajaj Auto Ltd.
Agency: Ogilvy & Mather, Mumbai
Creative Team: Abhijit Avasthi, Manoj Shetty, Rajneesh Ramakrishnan
Production House: Velocity Films, South Africa
Director: Lourens Van Rensburg
Music: Paul Norwood, Audio Militia

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